What in the world is a professional communicator? Aren't we all communicators? Even our pets look at us in ways we can almost hear their words and animals in the wild communicate to each other, sometimes a tad forecfully, but communication nonetheless. So, why does anyone need a professional communicator? Two words and a concept every person desiring success needs to know: Opportunity Cost. Simply put, we all can communicate but we often miss the mark and our train of thought, while seemingly cool to our own minds, derails as it travels to our targeted recipient. In other words, you want a professional communicator when you want a significant increase in the likelihood of behavioral change.
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